What is SEO and what is it for?
Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website.
The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic consisting of people searching for specific products and services with the intent to pay for them. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.
Making sure your site is properly optimized with the proper keywords and content will ensure it remains in top tier search results.
All of our site builds have these lite SEO features:
GOOGLE PAGE SPEED OPTIMIZATION
All of our websites are automatically optimized for Google PageSpeed upon publishing and republishing.
GLOBAL CDN
Load times are significantly reduced thanks to our global CDN (Content Delivery Network), which hosts all static files (such as images, pdfs, and docs).
LOCAL BUISNESS SCHEMA
Increase site discoverability with Local Business Schema, which provides search engines with reliable, structured information about a site’s business.
FREE SSL
SSL certificates are included with every Aurum Creative responsive website, and can be installed in just one click to improve your websites’ SEO rankings.
DYNAMIC SERVING
Your website automatically responds to the type of device (desktop, tablet or mobile) it is being viewed on and content is optimized accordingly to speed up load times
ROBOTS .txt
Automatically included, robots.txt informs search engines which pages should and should not be indexed by search engines.
SITEMAP
A sitemap is automatically generated for each site, and informs search engines which pages they should crawl.
OPEN GRAPH SUPPORT
Share a website image, title and description with social networks including Facebook and LinkedIn using Open Graph.
VARY:USER AGENT
Vary: user-agent informs search engines that users will receive different content depending on their device type.
ALT & DESCRIPTION TAGS ON IMAGES
Improve the ability of search engines to discover images on a website through tags.
301 REDIRECTS
Help maintain strong SEO when switching from an old site to a new one by redirecting an old page URL to the new one.
CUSTOMIZABLE URLS
Customize the URL of any page on a site to improve search engine visibility and inform visitors of what page they are on.
PAGE TITLES
Control the title of each page for optimal search engine visibility.
META KEYWORDS & DESCRIPTIONS
Control the keywords and descriptions for an entire site, and for every page individually.
MOBILE FRIENDLY DESIGN
All images are automatically optimized so they meet (and exceed) Google standards for mobile-friendliness.
